ST

Independent Commercial Consultant

Steve Thomas

Independent commercial & go-to-market strategist for consumer goods brands
UK wholesale, marketplace and D2C

I'm an independent commercial and go-to-market strategist, with over 20 years of experience in consumer goods, outdoor and sports brands.

Senior commercial roles at Pentland Brands (Speedo, Canterbury, Berghaus, Mitre, Lacoste, Ellesse and Kickers), Country Manager UK&I at Didriksons, and COO at Arksen Labs. That range across brands and categories is where the value sits — pattern-recognition on what works commercially that a single-brand operator doesn't have.

Commercial experience spans wholesale, marketplace (including Amazon) and D2C — the full route to market, not one channel in isolation.

Overseas consumer goods brands

That need a UK market entry strategy, and someone who can execute it.

UK/EU consumer goods SMEs and scale-ups

That need commercial strategy and wholesale-ready leadership, before they are ready for a full-time hire.

Board-level advisory
An ongoing seat at the table for commercial and go-to-market decisions, without a full-time hire.
Fractional commercial leadership
Hands-on commercial or sales director cover — strategy and execution, for the days a week it's needed.
A single strategy session
One focused conversation to pressure-test a market entry, a channel decision, or a route-to-market plan.

Depending on what's needed — get in touch to talk it through.

Get in touch to talk it through.