Background
I'm an independent commercial and go-to-market strategist, with over 20 years of experience in consumer goods, outdoor and sports brands.
Senior commercial roles at Pentland Brands (Speedo, Canterbury, Berghaus, Mitre, Lacoste, Ellesse and Kickers), Country Manager UK&I at Didriksons, and COO at Arksen Labs. That range across brands and categories is where the value sits — pattern-recognition on what works commercially that a single-brand operator doesn't have.
Commercial experience spans wholesale, marketplace (including Amazon) and D2C — the full route to market, not one channel in isolation.